Facebook & Instagram: Refashion your thinking
Much of the fashion industry had been stuck in the past when it came to advertising, so we created a campaign that challenged fashion brands to ‘refashion their thinking’. My Art Director and I led the creative and production processes in this video and print campaign that positioned Facebook and Instagram as the modern successors to the industry’s traditional media channels.
Impact:
+6.2pts lift in ad recall
+4.7pts lift in message association
Above-EMEA benchmark scores for view-through rates and video completion rates