My Subaru

Subaru wanted customers to use its vehicle service history portal more often. Problem was, it was boring as hell.

Our solution was to make it about more than just cars. We built My Subaru: an online destination for customers’ lives on the road, and off it. The site aggregated useful data from a range of sources and displayed it conveniently on customers’ mobiles, tablets and desktops. Everything from information about their cars to traffic updates, news and surf reports.